Social Media Update

Radian6 Bought by Salesforce

Salesforce this week acquired Radian6 for $326 million. It’s almost surprising it took so long for one of the top social media monitoring systems to be snapped up: Sysomos was purchased by Marketwire last summer, and Radian6 itself recently swallowed up UK reseller 6Consulting. This round of consolidation should strengthen Radian6’s position as a market leader, while adding a layer of social analytics to the Salesforce product suite.

Google +1

Google has finally launched its answer to the Facebook “like” button: Google +1. The button is a cross between bookmarking and social sharing, which allows users to quickly and easily recommend search results, ads or pages. The +1 will only be visible to signed-in Google users, and you’ll need a Google profile to manage your +1s. Recommendations will initially be shown only from your existing social circle within Google (your Gmail contacts), but there is potential for integration with other networks, such as Twitter, in the near future.

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