Social Media Update

Facebook Messages Evolve

Facebook today announced the next evolution of its messaging platform. Although they are providing email addresses to anyone who wants them, they are being very clear that the new message service is not email: “no subject lines, no cc, no bcc, and you can send a message by hitting the Enter key… We wanted to make this more like a conversation”. The real advantage of the new system lies in speed and prioritisation:

  1. Realtime communication via SMS, chat, email or Messages: see all your messages in one place, regardless of the device used
  2. The messages you care about most (those from your real friends) are prioritised in your  “social inbox”

Facebook, with its rich social graph data, could well become the logical place to store all your conversations with friends. A couple of weeks ago, Facebook launched a “see friendship” feature: soon it might be able to show all recorded correspondence with that friend, private and public. That certainly beats Gmail’s Priority Inbox and contact list. New Facebook Messages will be rolled out by invitation only over the coming months.

Twitter Joke Trial

Paul Chambers, the man convicted and fined for a Twitter message in which he jokingly threatened to blow up an airport, this week lost his appeal to overturn the conviction. #TwitterJokeTrial was one of the top trending topics in the UK, along with #IAmSpartacus, in which other Twitter users retweeted Chambers’ original message as a show of solidarity.



Even Stephen Fry joined the fray, offering to pay any fines. David Allen Green, Chambers’ lawyer, live-tweeting for the Guardian, was evidently disappointed in the verdict: “I wish I’d never used words ‘misconceived’ and ‘illiberal’ before now, so I could use them for first time for #TwitterJokeTrial judgment.” On the up side, it gave Charlie Brooker an excuse to threaten to strangle the entire planet.

Nike “Rise” Commercial

Nike made a commercial about the controversial actions of one of their highest profile sponsored athletes, LeBron James. Fanning the flames of the existing media frenzy, it was a bold move.

Enraged fans then made an alternate version, attracting almost as many YouTube views as the original ad (3.6m at the last count).

Did Nike’s strategy succeed, or backfire? Is all publicity good publicity? That’s the question. Hat tip to Nathan for the story.


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