Social Media Update 07.05.10

Sysomos Audience

Sysomos this week unveiled a new product called Audience. It’s intended to close the gap between analytics and social media monitoring, by giving you detailed information about how your target market behaves on the rest of the web (not just on your site). I wouldn’t expect their ROI figure to be particularly accurate, but I’d be interested to know how they calculate it. The product is still in beta, but they’re hoping to make it commercially available by autumn.

Facebook Privacy Concerns

The Electronic Frontier Foundation has produced a summary of Facebook’s evolving privacy policy over the past five years: “Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information… it has slowly but surely helped itself to more and more of its users’ information, while limiting the users’ options to control their own information.”

Best Bloggers

The Times published its list of the top 40 bloggers this week – some familiar names in there, but also a few rising stars I hadn’t seen before. Further evidence of blogging moving into the mainstream as newspapers recognize that their readers might be interested in alternative sources of commentary.

Internationalised Domain Names

Domain names can now be entirely non-latin characters. This is a huge step towards a truly multilingual web, and opens up vast new territory for colonization online. However, it also has its dangers, and there will no doubt be many challenges to overcome for international SEO providers.

Google Redesign

The new Google redesign has been widely discussed, with some users attacking its lack of simplicity. The left hand navigation now allows you to slice and dice your search results more easily (though it does make the top navigation bar almost entirely redundant). The “updates” tab for Twitter results is now visible if you click “more”, alongside news, blogs, images, videos, maps, books and discussions. Hopefully, this is an indication that Google is starting to take realtime search seriously.

Augmented Reality Projection Tracking

A nice example of how magical augmented reality can feel when it’s done well. The Virtual Magician shows off his magic projector on the streets of Tokyo. Thanks to Chris Lewis for the link.


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