Spotify Goes Social
Spotify is finally getting social. Implementing new Facebook integration, the music service now has a “people” column where you can see your friends, and click through to see their favourite bands and top tracks. It also makes sharing playlists and individual songs much easier. If I want to really understand a friend’s musical taste I’m still going to get a much better experience on Last.fm, but it’s definitely a step in the right direction for Spotify.
Foursquare and Microsoft
Foursquare rumour of the week: will they sell to Microsoft? Seriously, the poor guys can’t even wear the wrong T-shirt without the whole tech world speculating about what it means.
Is the “Open Graph” really open?
Since Facebook’s round of announcements at F8 (a quick recap of which can be found courtesy of Saint), many in the industry have been wondering if this is the start of something vaguely sinister. Mashable has given us a great round up of the main points for debate around Facebook’s Open Graph API. Yes, it’s open in the sense that publishers are free to add Facebook’s social plugins to their sites, thereby contributing “social objects” to the new semantic web, but the social graph itself is very closed. “Facebook is building a database of information about you, but you don’t really own it: Facebook does.” Is this fair? Well, perhaps not: it gives Facebook a monopoly, stifles possible competition, and ensures users are locked into the system. But can we blame them? Not really, no.
“When a company solves a problem, should we be surprised that they solve it in a way that creates value for both customers and the company itself? Isn’t that how capitalism works?”
Earlier this week, women taking part in the #Boobquake campaign tried to make the earth move by showing their cleavage. It was a protest against Hojatoleslam Kazem Sedighi, an Iranian prayer leader who claimed that “Many women who do not dress modestly … lead young men astray, corrupt their chastity and spread adultery in society, which (consequently) increases earthquakes”. Obviously, this claim needed to be tested, rigorously and scientifically. The Facebook event attracted over 200,000 “attendees”, and the #boobquake tag was a trending topic for most of the day.
Jimmy Choo’s Realtime Treasure Hunt
Jimmy Choo has become the latest brand to jump on the Foursquare bandwagon. The designer shoe brand will check-in at various London locations, and is offering a free pair of trainers to anyone who manages to catch them before they leave. Find out more on Facebook, follow them on Twitter, or join the hunt by adding them on Foursquare – over 600 people are already taking part.