Social Media Update 23.04.10

Yahoo! to Buy Foursquare?

Yahoo! is rumoured to be courting Foursquare, according to Mashable’s Ben Parr. I’d hate to see the service swallowed up and then left to languish, an outcome not unlikely given Yahoo!’s track record on takeovers. If Facebook had announced a new location strategy at this year’s F8, Foursquare’s founders could have been forgiven for running scared, but it now looks like they may have a little breathing space. We’ll have to wait and see.

Owned, Paid and Earned Media

A nice thought piece from Brian Solis: brands need to radically change their approach to media.
“One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.”
We need to start thinking in terms of owned, paid and earned media, and learning to understand their inherent differences.

Social Media Demographics

Here’s a nice little infographic showing the user-base of eight different social networks by gender, income, education and age. Shame it doesn’t have any data on location based networks…

The Leaders Debates

As the election campaign rumbles on, are we tiring of the Leaders’ Debates already? Viewing figures fell from 9 million to 4 million (hardly surprising given the digital-only broadcast). That said, there were still at least 28,000 people actively tweeting throughout the debate, using the #leadersdebate tag. This new phenomenon of viewing significant national events through the prism of social media has potential to change the way we think of television, shifting from a passive to an active experience. The final debate is next Thursday – will you be watching? And, more importantly, will you be tweeting?

Verbatim Media Monsters

A fun little flash site from Verbatim, a company that markets storage media and flash memory products: Verbatim Media Monsters. Build your monster from Verbatim’s recording media range and fight other monsters, growing stronger with each kill – have fun!

Monster monster

Make your monster, watch it fight!


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