Social Media Update 16.04.10

Microsoft Labs Pivot

The BBC’s Silver Oliver gave a fascinating Truman Session at LBi London this week, discussing the implications of the emerging semantic web. He gave us a glimpse of the BBC’s new model for information architecture (see their wildlife section for an example) and showed us Microsoft’s take on the future of data interfaces – Pivot.

Monetising Twitter

Twitter is taking its first steps toward a viable business model with the launch of “Promoted Tweets“. New startups like Tweetup had already begun to exploit the possibilities of advertising within the Twitter stream, so it is no surprise that Twitter is exploring this promising potential revenue stream. Expect a flurry of activity in the next few months as brands start to think about the value of visibility in realtime search channels.

The Future of Online Music

How do emerging artists make a living in today’s music industry? With difficulty, it would seem, according to this tasty infographic over at Information Is Beautiful (thanks for this, Ed). After some rather laborious research, David McCandless has worked out that to earn a minimum wage from digital royalties of Spotify, an artist would need to get 4.5 million plays per month on Spotify, or 1.5 million plays per month on Last FM. Which is interesting, given that Last FM has just decided to bow out of the online music streaming business: hard as it is for artists to make money, it’s equally hard for the companies streaming music to make it profitable. That said, new business models are being dreamt up every second – this week also saw the public launch of mflow, an online music discovery service that gives users a cut when their recommendation leads to a sale. It’s a bit like mixing iTunes with Blip. Take a look.

(Thanks to the delightful James Ball for my mflow preview invitation.)

Leaders’ Debate

This is being touted as the first truly “digital” election, and all the big media companies are determined to show just how cutting edge they are. ITV decided to use realtime sentiment monitoring during the debate, the Guardian live blogged throughout, as did the Telegraph and the FT. The sentiment tracking actually turned out to be quite basic, but it’ll be interesting to see how it evolves over the course of the election.

The Guardian's Sentiment Tracking

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