Social Media Update 19.03.10

Formspring
Formspring is a very simple site that enables people to ask you questions.  It’s a bit like the old Facebook “Honesty Box” app, but users can choose whether or not to remain anonymous.  The web interface is pretty basic, but it also has embeddable widgets that can be added to your blog/website, and you can connect with Facebook or Twitter.  For a more detailed review, take a look at TechCrunch. (Thanks to the delightful @welovetofu for bringing this to my attention.)

Twitter @anywhere
Twitter has announced a new set of frameworks governing how other websites can connect with the service.  This will add a range of functionality, such as allowing users to login to third-party websites using their Twitter account – similar to Facebook Connect – and to follow a columnist on Twitter, for example, by clicking on their byline, or tweet about a video without leaving YouTube.  Initial participating sites will include Amazon, eBay, The Huffington Post, The New York Times, Salesforce.com, Yahoo!, and YouTube.  Find out more on the Twitter blog.

Location at SXSW
The hype over location based networks continues to grow, and was a major focus of this year’s South By South West interactive event.  Twitter’s geolocation facility is in the process of being rolled out on the web interface, and Facebook is rumoured to be adding location features in the near future.  A nice little roundup of the current state of play can be found in this New York Times article – Telling Friends Where You Are (or Not).

Trolololo
To those who haven’t already been infected by this vicious earworm, I apologize: http://trololololololololololo.com It’s a Soviet era pop song called “I am very glad, because I’m finally back home”, by the remarkable Eduard Khil.  Mr Trolololololo already has over 2 million YouTube views, his own Twitter account, and a Know Your Meme entry.  It’s been called “the Russian Rickroll” for obvious reasons, but whereas the practice of rickrolling built up quite steadily, the Trolololo meme’s rise has been remarkably swift:

Video views over time

Searches over time

Despite some commentators bemoaning the death of “viral video” due to oversaturation, this is incontrovertible proof: weird stuff still goes viral.  Very much so.

Facebook Overtakes Google in the US

Facebook was the most visited website in the US for the week ending 13 March, accounting for 7% of all internet visits.  While this is a notable milestone, it’s worth bearing in mind that these figures do not include all Google’s sites (eg Google Maps, YouTube, Gmail etc.), so the overall Google footprint is still significantly larger.

Mooncup
Ok, this is a weird one, but it seems to be gathering pace.  Mooncup is, ahem, a “feminine hygiene product”, and their latest marketing strategy pulls no punches.  Go to the Mooncup website, and you’ll see a list of euphemisms (you can add a new one, or vote for an existing term). Visitors to the Facebook page are encouraged to change their profile image to one of the ad images and update their status to “I love my”.  It’s a similar mechanic to last year’s Look Beyond the Label Refugee Week campaign.  No way of knowing how many people have taken part so far, but the wall is active with plenty of comments and a quick Twitter search reveals plenty of tweets and retweets.

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