Over the past few days I’ve been keeping an eye on the disaster relief efforts for Haiti, and the online response has been absolutely overwhelming.
There is a new Ning network for sharing information about fundraising activities: Know Your Haiti Relief.
The British Red Cross, as part of the DEC (Disasters Emergency Committee) is raising money for the cause:
As is Oxfam:
In America, people have been raising money by text donations – over $20 million, in fact. The DEC has also used text donations, along with Twitter and YouTube. Their Facebook fans have soared from 800 t0 10,000.
Games company Bungie has offered to donate up to $77,000: all you need to do is play Halo online with the “heart icon” selected. For every thousand players that do this, Bungie will make a $100 donation. Generous, no?
Here in London, LBi has pledged to match all its employees’ donations. Which is nice.
All this goes to show that social media is increasingly helping us to share what we care about, and in sharing, encouraging others to be generous. People are already saying that the multichannel response to this natural disaster will become the model for future disaster relief efforts: I sincerely hope they’re right.