On Thursday the 26th of November, LBi London set out to prove that it was the awesomest place in the universe. It succeeded. The guest list ran to thousands. The great and the good of the digital world queued at the door. A free bar provided liquid sustenance, with a little help from the tequila girls. FatWire sponsored jagerbombs went down a treat, too. We even got coverage in the NMA.
Piss up in a brewery? Done.